Android One initiative by Google to bring out high quality smartphone affordable prices is going to be costlier from what the company announced in its Google I/O event. Google has said that it is working with Micromax and Spice to bring out the first batch of smartphones of Android One series which will be priced at less than $100.
But with recent update the pricing has gone up by 50% and it is said to be between $115 to $165 which is approximately Rs. 7,000 to Rs. 10,000 which brings it into the low budget category which is already buzzing with smartphones from Xiaomi, Asus, Motorola etc which are fighting it out big time.
Google has announced that the Android One series will be launched in India in the month of September which is 1 whole month earlier than when it was supposed to be, this might be because of the launch of many smartphones in this budget in the recent months which is making Google insecure.
Google is eyeing the Indian market first as it is the fastest growing smartphone market with a staggering 186 % year after year grown for 1Q 2014 and there are millions of users still who do not use smartphones, and these are the people whom Google is targeting at the moment.
the whole idea of Android One runs on the fact that Android Kitkat can run on 512 RAM devices and with this Google are hoping to target people who cannot afford high end smartphones by tying up with local smartphone manufacturers like Micromax, spice and Karboon to manufacture affordable smartphones with good specifications which can run fast and smooth.
There have been recent launches of devices which run on Android Kitkat 4.4 from Intex with its Aqua Style Pro and Xolo with its Xolo Q510 S devices which are running on android kitkat priced below Rs. 10,000
Android One will have Google build reference devices and provide OEMs with a “turnkey solution” to make a phone. Google also handles software, using stock android and automatic updates.
On the whole the Sub Rs. 10,000 market is going to be very very active as it is being bombarded with smartphones from all manufacturers with amazing specifications at offer and it is going to get even better with Android One platform stepping in a bit earlier.